Tuesday! Tuesday means another foray into the lands of type history, which today bring us CLARENDON.
This lovely face, and derivatives thereof, has given us Wanted Posters, information from the US Parks Department, and proclamations from the German Empire during World War I. It was the first face to be patented. But where does it come from?
Clarendon is a slab-serif face, a type of serif typeface characterized by thick, block-like serifs.Because of their bold appearance, they are most commonly used in large headlines and advertisements but are seldom used in body text.
|Via The International Printing Museum|
In the late Nineteenth Century, variations and adaptations of the basic Clarendon face proliferated, bringing us French Clarendon, the type of face commonly used in Old West Wanted posters and Circus adverts.
Today digital versions of the face abound, and you can see Clarendon used in the logos for Sony, Wells Fargo, and Ruby Tuesday.
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