|Examples of Futura typefaces|
In order to create a typeface that recalls efficiency and forwardness, Renner designed Futura from simple geometric shapes: even circles, equilateral triangles, and perfect squares. Each letter used strokes of even weight, so each part of the letter, such as the tail of the “a,” is just as thick as the base of letter. The uppercase characters are also very proportional, as seen in “HEADLINE TYPE,” that make it perfect for posters and news titles. With proportions similar to those of classical Roman capitals, and weights in everything from extra bold to light, Futura is a typeface family perfect for nearly every letterpress project. From subway signs to postcards…
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