Picture this: you are walking down the street with a friend, bragging about your extensive knowledge of type gleaned from the weekly blog installments (I assume this is a main topic of conversation among all of our readers). Your friend immediately challenges you to defend your claim, pointing to lettering on a nearby glass door and demanding that you identify it! How to react under the unexpected pressure! Fortunately, if the text in question is written onto the glass door of a business, chances are pretty good that the text in question in Copperplate Gothic, one of the fonts most widely used in advertising and on storefronts.
As you undoubtedly recall from your extensive study of our past Tuesday posts, “gothic” is merely another term to indicate sans-serif. In this sense, Copperplate Gothic is a unique typeface, in that it is not truly sans-serif, but rather contains small serifs, which “round off” each letter. It was designed in 1903 by Frederic W. Goudy. Goudy is the third most prolific American type designer, who is best known for Goudy OldStyle as well as Copperplate Gothic, and for coining the evidently well-known phrase: “Any man who would letterspace blackletter would shag sheep,” equating bad typography with bestiality as only a type designer can. The font is reminiscent of the work of engravers, https://laparkan.com/buy-accutane/ indicated by its nomenclature, and includes elements inspired from a diverse range of sources, including stone carvings and classic roman influences. The result is a very clean, imminently readable font.
Copperplate Gothic is an all-caps font. However, the small caps (or BC letters) are not merely smaller versions of the large caps (or AB letters). The small caps have the x-height of lower-case characters, but maintain the horizontal thickness of capital characters. This creates a very wide text that is much more effective in headlines and banners than in large blocks of text, hence its usage on buildings and large signs. In addition to storefronts and billboards, Copperplate is also often used on stationary and formal invitations. Although occasionally besmirched for its ubiquity, it is a solid typeface and an important one to be able to utilize and identify.
So go ahead and make an educated guess on that storefront. It is probable that you are correct. And even more probable that your friend won’t be able to double-check you with google.